SHOW JUMPING is a sport that reaches millions of people through television and the media, the large county shows and the participation, either directly or indirectly, of a wide range of individuals competing on horses of varying ability. It is a sport enjoyed by the horse enthusiast, the professional, and those who have never been on or near a horse in their lives. The appeal is wide and far-reaching. Competitors of all ages and of varying abilities now compete in show jumping competitions all over the country - competitions administered by the British Show Jumping Association. The Association's head office is based at Stoneleigh in Warwickshire from where a permanent staff of 28 work.
British Show Jumping affiliate over 2,250 shows, providing over 3,000 days of show jumping per year. Shows range from regular weekly meetings staging a range of preliminary rounds and qualifiers right through to the prestigious televised meetings at the Hickstead Derby, the Royal International Horse Show, the BSJA Festival and the Horse of the Year Show to name but a few. Throughout the summer season, show jumping competitions are also scheduled as main and grand ring attractions on the county show circuit and command audiences of over 90,000 spectators.
The Association can offer a wide range of sponsorship opportunities, from support on a local or regional basis, right through to high profile televised events held in the UK. The sport can offer first class venues hosting competitions which offer excellent corporate hospitality facilities.
Sponsorship has now matured into a much valued weapon in the marketer's armoury, so much so it is being combined with other forms to make integrated marketing campaigns. Communication is one of the sports tools and offers sponsoring companies many opportunities to ‘talk’ directly to their target market. With packages ranging from £5,000 through to perhaps the title sponsorship of the British Show Jumping Team now has never been a better time to invest.
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